Can Technology Fix the Rivalry?
It is not surprisingly that there are always challenges of communication between the marketing and sales departments in business, in fact a study shows that most of the marketers aren’t happy with the degree of communication between teams like other sales team too.
Is there something that you can do about it? Because this is not something that you can leave it up to hope to chance the situation as it can seriously affect your business. Generally, there’s a solution for this and the solution is a technologically based one – Celigo – the smart cloud integration platform as a service is an app for everything.
Communicate and collaborate well.
Frankly, almost all the issues marketers and sales people have with each other comes from poor communication and team work between the teams. In such scenarios, where neither of the team speaks to each other, your business will be ruined hence the need to have a structured channel for communication like Celigo – the smart cloud integration platform as a service is an app for everything, which has a channel like the one in Slack.
However, communication and team work is important as both department depend on each other to increase sales. Marketers might be having all the information needed by sales people to close deals. If the teams can collaborate in creating content then it is much easier for the sales team to close more deals.
Come together with an SLA.
It is crucial that both teams know their position. Thus, the service level agreement is the place you need to start – the document needs to be defined, monitored and measured. Come together with your team and come up with everything from the lead definition to hand offs and end goals — feel free to use Celigo.
Nevertheless, you have to evaluate your SLA agreement over time. You can do this by using data and alanytics to set certain metric including revenue goals, the number of leads for marketing and customer conversion rate.
The buyer journey.
After working on the SLA, you should now define the buyer journey which means the journey customers now expect as they purchase the product to the minute it arrives at their doorstep – this can done through Celigo.
This is the most important part of sales, as most companies end up giving their sales team different information as compared to what the marketing team said or again hearing a repeat of something they’ve been used to from other sales team.
That is why it is important to use platforms like Celigo – the smart cloud integration platform as a service is an app for everything, that can integrate your sales team with the marketing team for easier communication.