Could Technology Fix the Rift and Rivalry.
A company could adversely suffer if the advertising and sales teams don’t get on. It’s quite common for marketing and sales departments to have differences in regards to business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The business could seriously suffer if the teams do not get along. There are a number of office-based actions that could be applied to control this. Tech must be taken into consideration.
Communicate and Join forces better.
Lack of communication and collaboration leads to misunderstanding between the two teams. If there is no communication between the teams, working together becomes a concern. It might be as simple as slack station, it might be more structured and take the form of morning meetings every day in order to keep track of what is happening in the company. Both groups will have to collaborate in a better manner as they both depend each on the other. The marketing group possess all of the information that sales team needs to close sales. On the other hand, sales team have all the valuable insight into customer issues. If they collaborate on creating content, they are able to produce helpful assets for customers. Using collaborative project management apps could come in handy.
Have an agreed SLA.
An agency level Agreement is a good enough place to begin because both marketing and sales will need to be conscious of where they stand and what the other expects. It requires to be clearly outlined, reviewed, traced and measured. Your staff should outline everything from buyer behaviors and lead definitions to finish aims and hand-offs.
Build a consistent Buyer journey.
Clients expect a smooth experience in the moment they begin searching for a purchase to the moment it is completed. Many companies end up struggling with a huge bump in the road as the customers are moved from marketing domains to sales. Sales and marketing should work together all through the travel checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to create a single source of truth.
Sometimes rifts are not only caused by egos but by the current business process and technology. You need a single source of truth between the departments to avoid needless misunderstandings. This is the area where integration platforms come in. Trying celigo-the smart cloud integration platform as service will allow you to attract Together different programs, ensuring that you up to date information. You could make the transition from lead to customer as smooth as possible and in the end much quicker than when you are connected to using two programs.
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